This past week was the WWDC conference, held every year by Apple to tout its newest features that will be making their way into their operating systems. This year, for the first time in a while, it felt like Apple had its ‘mojo’ back.
A couple of the announcements have me thinking about my ecosystem again. A few years ago I started moving all of my things into the Google ecosystem. Google Docs and Gmail were taking the world by storm and jumping on board seemed like the place to be. I was able to access my documents from any web browser, and I didn’t think twice about what it meant to participate in this new world that Google was creating.
I also jumped on board with a Chromebook, and for a reasonable price had a portable computing device that could easily access this new world. I eventually retired my Chromebook, due to age, and went back to a MacBook. Before I had gotten my Chomebook I had made my first attempt to make my iPad a fully fledged computing device. I tried to weave together a bunch of different apps to create a desktop-like experience, but it just wasn’t there yet.
Over time a lot of different apps have come to the iPad, including dedicated apps for Google Docs, Microsoft Office, and Apple’s iWork suite. These have helped to fill a huge gap in the productivity arena, and this past week Apple showed off their newest creation, a dedicated iPadOS. This operating system takes iOS and expands it to create a more robust, laptop like experience on the iPad. It was a bold move by Apple, if for no other reason than they had been resisting it in the past. This recent keynote showed that they’re finally acknowledging that people need a bit more power that allows them to go beyond the Apple paradigm of how to get work done.
With the inclusion of real file access, better text manipulation, and a much needed boost to Safari, I feel like I could actually use an iPad as my main mobile working device. Especially since there are now iPads in the $329 range that I could pop a ruggedized bluetooth keyboard and case on, and feel comfortable biking and camping with.
The next thing that’s got me thinking more and more about getting out of the Google ecosystem is the continued drumbeat of the past couple of years around the technology society that we’re living in. For so many products on the market, the actual “thing” for sale is not the device, but the user of that device. From Google’s “free” services, to Roku streaming services, everyone seems interested in knowing everything about me so that they can convince me to buy whatever they want. Apple drove this point home with its announcement of their new login service, “Sign in with Apple” that allows you to sign in to websites using your Apple ID instead of Google or Facebook. Apple has stepped up to promise that they won’t sell your data, and are even taking steps to help you obfuscate your email address from apps.
People sometimes complain that Apple devices are just too dang expensive, especially compared to other devices. There is certainly some truth to this, and they opt to go for the premium side of the market, but at the same time, Apple has chosen to make their business more about the hardware that you buy up front (along with the services direct cost), and less about selling the data around who is using the device. That means that they can’t subsidize their hardware through advertising revenue, and hopefully it stays that way. My wife and I had a conversation just the other day about this, and she commented that perhaps Apple should lean more into this in their messaging to consumers. It might draw in more people who are simply done with the way that companies have been using their users.
All of this is to say that I’m thinking of going back more deeply into the Apple ecosystem, and moving more away from Google. It might spur the purchase of a new device or two, and most certainly would influence the choices I make around the services that I use. I’m not decided on anything yet, but its quite a bit of food for thought.