I’ve been a season ticket holder of the Minnesota United FC for many years, and attended games back when they were just called the NSC Stars. This past week, the team released the season ticket pricing for next year for when the team moves in to it’s brand new stadium in the Hamline-Midway area of Saint Paul. Needless to say, there was some sticker shock at what it will cost to keep seats there. The internet does what it does best and there was a lot of gnashing of teeth, and complaints about the quality of play on the field. I even felt some of that frustration myself, but then I started coming to a different conclusion.
Some folks on reddit showed comparisons with our upcoming ticket prices, and the prices in other markets. Overall, we’re not out of line with what other markets are charging for their pro-soccer ticket prices. When you compare the prices to other pro sports teams here in Minnesota, we’re once again still in line with what’s expected at this level. That’s when it occurred to me, the problem isn’t the team or these new prices, but us old-time fans.
What we’re experiencing is the natural evolution of a second-tier team moving to a top level professional team. When I first started going to games in 2011 we were lucky to get 2000 people in the stadium for a game. Ticket prices were inexpensive, and the entire event was very low-key. What we’re moving to is a completely different world. We’re on the top stage in the country, with 20,000 people at a game. We’re getting national TV coverage, tons more food and drink options, a state of the art (privately funded) stadium, and opportunities to bring in even bigger events that feature world famous teams. None of that comes cheap.
For those of us who can remember the days of super cheap tickets ($10 gate tickets), and a homey, low-key environment, this change is a big deal. This isn’t the same event that we remember 7 years ago, and because of the transition taking year, it’s felt slow in coming. In many ways it’s much better, with better play, better competition, and a great game-day experience. The fact remains though that it costs more money.
For those people who are struggling with this change, I offer a suggestion. With the growth of MLS here in Minnesota, there are even more minor league teams to support. Both the NPSL and WPSL have multiple teams in the area, and all of them are reminiscent of the game day feel of old school NSC Stars (or Thunder). The ticket prices are low, and you don’t get the whole game-day experience of an MLS team, but maybe that’s good enough. Perhaps, for some people, simply picking up a few game day tickets for the Loons, and then supporting our smaller market teams, is the better way to go.
The growth of soccer in Minnesota is a good thing for everyone. We all need to decide how we want to interact with all of our new choices, and what’s the best for each of us. If anything, we should be happy about all the new choices that we have, and how it makes soccer a better sport in our area overall.